" Effective leadership isn’t just about providing direction, it’s about building trust and fostering an environment where everyone feels empowered to contribute to the organization’s success. "
Keith Sedlak
CCO at Health Monitor Network
For over 40 years, Health Monitor has been a nationally recognized, targeted healthcare marketing platform for the Pharma/OTC industry. Our in-house, award-winning content studio creates bespoke healthcare education that fosters more productive patient-physician dialogues at every point of care—we call it #TheHealthMonitorDifference. We have the largest proprietary physician office network in the industry, with over 250,000 offices and more than 450,000 healthcare professionals engaging with our omnichannel educational products. Health Monitor delivers premium point of care content that empowers patients and HCPs with trusted information to achieve the best health outcomes while driving impactful ROI for brands. Visit our website to learn more.
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Keith Sedlak's Excellence
Keith Sedlak is a seasoned leader in healthcare marketing, currently serving as the Chief Commercial Officer (CCO) at Health Monitor Network®, a leading platform in targeted healthcare marketing. His leadership has propelled Health Monitor to the forefront of digital innovation and omnichannel marketing, effectively engaging patients and enhancing brand visibility. As a founding member of the Point of Care Marketing Association (POCMA), Keith’s influence has been pivotal in advancing patient education in the Point of Care (POC) marketing space.
Before joining Health Monitor in 2021, Keith had a distinguished career marked by high-profile roles that refined his expertise in operations management and financial stewardship. He has successfully built and led teams at organizations such as Meredith Corporation/Meredith Xcelerated Marketing, McMURRAY/TMG, LLC, Manifest LLC, and Harte Hanks. These experiences honed Keith’s ability to drive growth, oversee seamless agency integrations, and deliver measurable results.
Keith began his career in traditional advertising with The Wall Street Journal, later transitioning to digital marketing during the dotcom boom. His roles at AltaVista and Lycos provided him with valuable insight into how digital marketing was revolutionizing the industry. At Meredith Integrated Marketing, Keith played a critical role in shaping cross-platform marketing strategies for major clients like Kraft, Lowe’s, Chrysler, and State Farm. His leadership helped grow Meredith Xcelerated Marketing from a small agency into a 700-person strong industry leader.
In 2012, Keith helped guide TMG Custom Media through a merger with McMurry, creating the largest independent content marketing agency in the U.S. This experience reinforced his belief in the power of collaboration and innovative thinking. His leadership philosophy emphasizes building the right team aligned with a shared mission and empowering individuals to contribute to the organization’s success.
At Health Monitor, Keith has cultivated a culture of empowerment, driving impressive growth. Under his leadership, the company nearly doubled its top-line revenue in under three years. This achievement highlights Keith’s ability to inspire his team and deliver strong results. His approach fosters passion, collaboration, and a solution-oriented mindset, enabling the team to push boundaries and achieve remarkable success.
Looking ahead, Keith predicts significant transformations in healthcare, particularly driven by the increasing integration of digital technology, data, and artificial intelligence (AI). As patients become more connected through wearable devices and telehealth, Keith sees a growing need for data-driven solutions to enhance communication between patients and healthcare providers. Health Monitor is uniquely positioned to lead this change, leveraging its access to both patients and healthcare professionals (HCPs) to create innovative marketing solutions that improve health outcomes.
Keith also notes the growing consumerism in healthcare, with patients becoming more informed and involved in their care decisions. This shift has created opportunities for personalized, data-driven healthcare solutions. Addressing health equity is another critical focus for Keith, particularly in ensuring underserved communities have access to the information they need to make informed healthcare decisions. Health Monitor is actively investing in a Health Equity Patient Education Study with Duke University Medical School to explore how best to deliver health information to underserved populations.
Keith emphasizes the importance of tailored content strategies that engage healthcare professionals across various platforms. With over 25% of healthcare professionals being millennials, understanding how they engage with content is essential. To meet this need, Keith’s team has developed an omnichannel platform spanning print, email, digital, and social media. This platform ensures consistent messaging across multiple channels, driving ROI for brands.
Health Monitor’s 40-year history of innovation in Point of Care marketing includes pioneering digital exam room screens and launching the HCP Omnichannel Platform. These initiatives reflect Health Monitor’s commitment to pushing boundaries in healthcare marketing and improving patient engagement through innovative solutions.
Keith’s leadership is central to Health Monitor’s mission of enhancing patient education and outcomes. He sees continued opportunities for growth, particularly as more physician offices adopt exam-room screens and as digital platforms become essential for engaging younger HCPs. By leveraging data and educational content, Health Monitor is positioned to deepen its relationships with patients and healthcare providers, leading to better health outcomes.
Keith advises aspiring professionals to embrace industries that make a meaningful impact. “Healthcare offers a sense of purpose and fulfillment that few industries can match,” he says, encouraging others to contribute to the sector’s transformation.
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