Gloria Kolb’s journey from mechanical engineer to the CEO and co-founder of Elidah, Inc. is a remarkable testament to the power of innovation and perseverance in addressing long-overlooked issues in women’s health. As the visionary behind ELITONE®, a non-invasive treatment for urinary incontinence, Kolb has fundamentally changed the way millions of women approach this common yet often neglected condition. Her career has been defined by her commitment to solving real-world problems and creating meaningful solutions that improve lives—especially for women who often face unique healthcare challenges.